Marshall Lev Dermer, Associate Professor Emeritus
Personal Data / Contact
Born: January 31, 1946 in Chicago, Illinois
Home Address: 3029 N. Stowell Avenue, Milwaukee, WI 53211
Office Address: Garland 224 / Department of Psychology/
UWM/Milwaukee, WI 53201
Professional Website: https://sites.uwm.edu/dermer
Personal Website: https://marshall.dermer.com/
1964-1967: B.A. University of Illinois at Chicago
SSSSSSSSSSSMajor: Psychology Minor: Mathematics
1967-1973: Ph.D. University of Minnesota,
SSSSSSSSSSSMajor: Psychology Minor: Statistics
1973-1979: Assistant Prof. Dept of Psychology, UW-Milwaukee
1979-2014: Associate Prof. Dept of Psychology, UW-Milwaukee
2014: Associate Prof. Emeritus
American Psychological Association
Association for Behavior Analysis International
Conditioning and Learning
Instructional Design/Precision Teaching/Fluency Training
Wyer, R. S., & Dermer, M. (1968). Effect of context and instructional set upon the evaluation of personality-trait adjectives. Journal of Personality and Social Psychology, 9, 7-14. Article
Dermer, M., & Berscheid, E. (1972). Self-report of arousal as an indicant of activation level. Behavioral Science, 1972, 17, 420-429.
Berscheid, E., Baron, R. S., Dermer, M., & Libman, M. (1973). Anticipating informed consent: An empirical approach. American Psychologist, 28, 913-925. Article
Dermer, M., & Thiel, D. (1975). When beauty may fail. Journal of Personality and Social Psychology, 31, 1168-1176. Article
Berscheid, E., Graziano, W., Monson, T., & Dermer, M. (1976). Outcome dependency: Attention, attribution, and attraction.Journal of Personality and Social Psychology, 34, 978-989. Article
Mita, T. H., Dermer, M., & Knight, J. (1977). Reversed facial images and the mere-exposure hypothesis. Journal of Personality and Social Psychology, 35, 597-601. Article
Dermer, M., & Pyszczynski, T. A. (1978). The effects of erotica upon men’s loving and liking responses for women they love. Journal of Personality and Social Psychology, 36, 1302-1309. Article
Dermer, M. Cohen, S. J., Jacobsen, E., & Anderson, E. A. (1979). Evaluative judgments of aspects of life as a function of vicarious exposure to hedonic extremes. Journal of Personality and Social Psychology, 37, 247-260. Article
Dermer, M., & Jacobsen, E. (1986). Some potential negative social consequences of cigarette smoking: Marketing research in reverse. Journal of Applied Social Psychology, 16, 702-725. Article
Dermer, M. L. (1992). Enhancing personal satisfaction, professional success, and the quality of science–providing frank advice. Journal of College Science Teaching, 21, 200-201. Article
Dermer, M. L. (1993). An insider’s guide to choosing a graduate adviser and research projects in laboratory sciences. The Journal of Chemical Education, 70, 303-306. Article
Dermer, M. L. (1993). An insider’s guide to choosing a graduate adviser and research projects in laboratory sciences. Experimental Analysis of Human Behavior Bulletin, 1993, 11, 7-11. (Invited revision of article above.)
Dermer, M. L., & Rodgers, J. G. (1997). Schedule control over following instructions comprised of novel combinations of verbal stimuli. Psychological Record, 47, 243-260. Article
Dermer, M.L (1999). Fluency training for Hebrew, Judaica like aerobics for the mind. Jewish Heartland, August /September, 13, 36. Article
Dermer, M. L., & Hoch, T. A. (1999). Improving depictions of single-subject experiments in research texts written for undergraduates. Psychological Record, 49, 49-66. Article The study guide for the above article is:
Dermer, M. L. (2006) Study questions for “Improving Descriptions of Single-Subject Experiments in Research Methods Texts Written for Undergraduates.” Study Questions
Dermer, M. L. (2000). CHAINS: A QuickBASIC 4.5 program for studying variables affecting human learning. Experimental Analysis of Human Behavior Bulletin, 18, 23-27. Article
Dermer, M. L. (2004). Using CHAINS,a QuickBASIC 4.5 program, to teach single-subject experimentation with humans. Teaching of Psychology, 31, 285-288. Article
Dermer, M. L. (2006). Towards understanding the meaning of affectionate verbal behavior; Towards creating romantic loving. The Behavior Analyst Today, 7, 452-480. Article
Dermer, M. L. (2007, Fall). Choosing the right graduate advisor. SHPE Magazine, 62-63. Article
Dermer, M. L., Lopez, S., & Messling, III, P. A. (2009). Fluency training a writing skill: Editing for concision. Psychological Record, 59, 3-20. Article
Messling, III. P. A., & Dermer, M. L. (2010) Increasing students’ attendance at lecture and preparation for lecture by allowing students to use their notes during tests. The Behavior Analyst Today, 10, 381-390. Article
Dermer, N. S., Dermer, M. L., & Trejo, D. M. (2014). IncChains: A program written in Visual Basic® 2010 for studying variables affecting human learning. The Behavior Analyst Today, 14(1-2), 26-30. http://dx.doi.org/10.1037/h0101283 Article Resources for this article, including software, can be found here.
Presentations, Unpublished Manuscripts, Podcasts, & Mass Media
Baron, A., & Dermer, M. (1982, May). The experimental analysis of behavior program at UWM. Paper presented as part of an invited symposium, Don Hake, Chair, Association for Behavior Analysis.
Dermer, M. (1985, May). A radical behaviorist looks at love and other affectionate behavior. Paper presented at the annual meeting of the Association for Behavior Analysis, Columbus, OH.
Dermer, M. L. (1988). Creating faith in weather forecasters and the existence of God. Unpublished manuscript, Department of Psychology, University of Wisconsin-Milwaukee, Milwaukee, WI, USA. Manuscript
Dermer, M. L. (1991, August). Choosing a graduate adviser and research projects in psychology. Paper presented at the annual meeting of the American Psychological Association, San Francisco, CA.
Dermer, M. L. (1994). Using elementary behaviorism to understand and create romantic love. Unpublished manuscript, Department of Psychology, University of Wisconsin-Milwaukee, Milwaukee, WI, USA. Article
Dermer, M. L. (1995; 2005). Learning to work. Unpublished manuscript,Department of Psychology, University of Wisconsin-Milwaukee, Milwaukee, WI, USA. Manuscript
You’ve Gotta Get Lange Gatkes mp3 file.
Kirsch, C. A., & Dermer, M. L. (2007, May). Fluency training the declension of German articles. Paper presented at the annual meeting of the Association for Behavior Analysis, San Diego, CA.
Rich, A., Para-Cremer, J., Kanter, J. W., & Dermer, M. L. (2009, May). Paint in black: Effects of fluency training on inner and public behaviors. In J. Para-Cremer (Chair), With a Rebel Yell: Addressing Destructive Behaviors in Disenfranchised Young Adults Through ABA Strategies. Symposium presented at the annual meeting of the Association for Behavior Analysis, Phoenix, AZ.
Trejo, D. M., & Dermer, M. L. (2010, May). Do stimulant medications for attention deficit hyperactivity disorder enhance learning? A test of the Incremental Repeated Acquisition of Responses Procedure with adults who benefit from medication, San Antonio, TX.
Dermer, M. L. (2011). Defining behavior (from the standpoint of behavior analysis). Unpublished manuscript, Department of Psychology, University of Wisconsin-Milwaukee, Milwaukee, WI, USA. Manuscript
Dermer, M. L. (2011, December 12). Defining behavior (from the standpoint of behavior analysis) [Audio podcast]. Retrieved from https://pantherfile.uwm.edu/dermer/public/vita/vita.html
Dermer, M. L. (2015, February 3). Not just on Valentine’s Day. URL
Dermer, M. L. (2016, December). Improving the Style of Your Technical Writing by Editing Sentences. Presented at the colloquium series of the behavior analysis program at the University of Wisconsin-Milwaukee. Power Point
Dermer, M. L. (2017, March 15). Dermer: Let’s figure out how to teach our students to write again. Retrieved from https://www.usatoday.com/story/opinion/contributors/2017/03/15/dermer-lets-figure-out-how-teach-our-students-write-again/99226166/ Article
Dermer, M. L. (????). Editing sentences for psychologists. Site (I worked for a semester on this resource but did not complete it. It focuses on providing students with practice at editing wordy sentences and forming strong thematic links between sentences. It is an extension of the work of the late Joseph M. Williams. )
Area: Conditioning and Learning
Applied Behavior Analysis
Introduction to Behavior Analysis
Conditioning and Learning of Social Behavior
Skinner, Psychology, and Society
Area: Research Methods
Seminar in Evaluation Research
Single-Subject Research Methods
Area: Social Psychology
Social Behavior Theories
Seminar in Interpersonal Attraction
Seminar in Social Psychology
Seminar on Writing in Psychology