MCW Health Research Center – HRC Room 1210/1230
Presenters: Jake Luo, Noelle Chesley, W Hobart Davies
The TecHealth team is going to present research studies at the Seminar Series of the Center for Advance Population Science at the Medical College of Wisconsin in Fall 2018. Team members will introduce the TecHealth Initiative and their research work to the MCW researchers. The main research topic in the seminar is about leveraging big social media data to understand health consumers’ information and service needs for clinical lab tests.
When people don’t understand their medical test results, “The very first place they go is Google,” said UWM Sociology professor Noelle Chesley. Armed with that information, Chesley and her collaborators, Psychology professor Hobart Davies and Professor Jake Luo from the College of Health Sciences, saw a golden opportunity. Luo, who specializes in health informatics and big data analysis, began trawling through all of the health questions that people posted on Yahoo! Answers and, with help from Chesley and Davies, began to analyze them. They found many people didn’t understand their test results or were lacking emotional support after a difficult diagnosis. Using that data, Luo’s in the process of building a cellphone app to help analyze medical test results in a patient-friendly way.
UWM is poised to make a bigger commitment to big data with the establishment of the Northwestern Mutual Data Science Institute. Northwestern Mutual and its foundation will contribute $12.5 million, while UWM and Marquette University will each contribute in-kind and fundraising of $11.25 million over the next five years. The investment will support endowed professors, data science faculty positions, research projects and expanded student programming, which will begin this fall.
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