Week 1: Introduction to Course
Discussion of everyone’s research interests
Read or view and discuss
(a) articles:
“The strange foods that Americans loved a century ago” (Ana Swanson, The Washington Post, 26 January 2016):
https://www.washingtonpost.com/news/wonk/wp/2016/01/26/the-strange-foods-that-americans-loved-a-century-ago/
“The food chains that link us all” (Mark Kurlansky, Time magazine, Canadian edition, 14 June 2007, 2 pages):
http://www.time.com/time/specials/2007/article/0,28804,1628191_1626317_1632247,00.html (page 1; click on arrow at end for p. 2, or:)
http://www.time.com/time/specials/2007/article/0,28804,1628191_1626317_1632247-2,00.html (page 2)
“Simmering over who can cook a favorite fritter” (Larry Richter, New York Times, 30 Nov. 2001)
http://www.nytimes.com/2001/11/30/international/30BRAZ.html
“Marketers adapt menus to eat-what-I-want-when-I-want trend” (Bruce Horovitz, USA Today, 22 November 2011)
http://www.usatoday.com/money/industries/food/story/2011-11-21/weird-eating/51338542/1
Includes an embedded 2:17 min. video profiling a junior at UC Berkeley with a double major and a 30-hour-per-week job
whose non-traditional eating patterns are becoming the new normal for students: http://bcove.me/44yrcyzr
A brief history of the cookbook (“Pluck a flamingo: What cookbooks really teach us,” The Economist, 18 December 2008):
http://www.economist.com/node/12795620
“The science of menu layout” (Zachary Minot, NewYork Magazine, 28 September 2010):
http://cookingdistrict.com/cd/general.nsf/blogbydate/852578CF000187B9852577AC0054B37D?opendocument
(This article is also available at: http://nymag.com/restaurants/features/62498/)
(b) videos:
“Food Fight” (2006, 5:30 min.) http://www.youtube.com/watch?v=e-yldqNkGfo
List of battles: http://www.touristpictures.com/foodfight/index.htm
Combatant identity cheat sheet: http://www.touristpictures.com/foodfight/cheat.htm
“Food, Inc.” (film trailer, 2009, 3:31 min.) http://www.youtube.com/watch?v=QqQVll-MP3I
What is being sold in your supermarket? How is is being misrepresented to consumers?
Commercial for Indian spices (2:03 min.) http://www.youtube.com/watch?v=L37B369GSVA&feature=related
Young couple . . . new house . . . bottled spices . . .?
Exquisite German flour commercial (1:30 min.) http://www.youtube.com/watch?v=C253D0PrNiE&feature=related
What is the message of the flour-drawn art?
Cadbury’s Dairy Milk Chocolate (0:40 min.) https://www.youtube.com/watch?v=ZMKTMkHFDS8
Combine chocolate with cricket and you get . . . this
“Food Ad Tricks” (from Buy Me That! produced by Consumer Reports© Television, 1989?, 2:59 min.)
http://www.youtube.com/watch?v=fUjz_eiIX8k
A food stylist shows how to style a hamburger to look good on TV
Indian ad for TRS coconut milk (Crossfire films, 2008?, 0:36 min.) http://www.youtube.com/watch?v=dhrs6ZdzfJI
What is this ad trying to convey to viewers?
Funny Pepsi commercial (1:00 min.): https://www.youtube.com/watch?v=XAjfuTeivaY
How is Pepsi being depicted here?
Russian ad for Burger King (1:43 min.): https://www.youtube.com/watch?v=bRmLAWjFllg (How is this ad pitching the product?)
“About Bananas” (silent classroom film, 1935, 11 minutes): https://www.youtube.com/watch?v=xgjO_MD5e40
another copy: https://archive.org/details/AboutBan1935
“Tampopo” (Japanese film, 1985):
(Trailer; 1:52 min.):
http://www.youtube.com/watch?v=W_KctoG0bAE
(The ramen master, 1:53 min.):
http://www.youtube.com/watch?v=Qvy-NqioJpc
(French restaurant scene, 4:15 min.):
http://www.youtube.com/watch?v=PcMaZLiqVpI